Under the slogan „Bavaria together“, a Christmas Ad was conceived and produced by HADIFILM in 2020.

Three everyday stories provide a small ray of hope and strengthen togetherness in challenging times. A specially composed and written song was created for the dramaturgy. The film was shown online at bayern.de and via the state government's social media channels.

Filming took place over three days in Bavaria – including artificial snow and countless fairy lights, which created a wonderful Christmas atmosphere.