In collaboration with the agency UDG Ludwigsburg, we produced a film for Uniroyal, a Continental brand, about new rain tire technology. The goal was to present the technically complex innovation of the new tire structure in an understandable way.

Three commercials were created on the topics of inspiration, technology, and the final product. The shooting took place at one day in Hannover.

Es entstanden an einem Drehtag in Hannover insgesamt drei Spots zur Inspiration, Technologie und dem finalen Product.