On behalf of the lead agency Serviceplan, we produced the humorous commercial “Granny Prank” for PENNY, which entertainingly depicts the use of PAYBACK.

The setting: a lovingly recreated discount store that immediately feels familiar, but with hidden cameras and plenty of surprises in store.

With authentic reactions, an enthusiastic cast, and a dash of tongue-in-cheek humor, the result was a commercial that went viral—without being preachy, but with a clear message: PAYBACK can be fun.